Pebble People Podcast: franchising, branding, and tech innovation

We’re excited to share that Siobhan Percy, Xplorer Group’s Head of Marketing, recently featured on the Pebble People Podcast with Matthew MacGregor from Pebble. This insightful discussion highlighted key aspects of franchising, branding, and the role of technology in modern business.

Siobhan’s diverse background includes marketing for the Dunlop at the British Touring Car Championship, fashion brands as well as coding clubs. In this podcast, she brings a unique blend of purpose and passion to her role. Her journey exemplifies the impact she has on our team and the wider industry.

During the podcast, Siobhan explained how franchising offers a “business in a box” for those transitioning from corporate life, providing a structured yet entrepreneurial path. She also emphasized the importance of balancing strong branding with local personality, demonstrating how both can thrive together to create a powerful community presence.

The conversation also explored the evolving landscape of communication, with Siobhan noting the significant impact of WhatsApp groups and word-of-mouth in fostering loyalty and driving growth within franchise operations. Furthermore, she highlighted how tools like Pebble, Canva, and Loom are empowering smarter franchise operations by enhancing efficiency, creativity, and seamless communication.

This episode is a must-listen for anyone in franchising, education, or those interested in how smart technology supports business growth. Siobhan’s clear and passionate insights offer valuable takeaways for both seasoned entrepreneurs and aspiring business owners.

We encourage you to listen to the full episode and gain a deeper understanding of ComputerXplorer’s philosophy and our commitment to innovation. You can listen here below or follow this link: https://www.youtube.com/watch?v=qPUL49HvVbg

If you’re interested in joining the ComputerXplorers family and building your own rewarding business with purpose, we’d love to hear from you – contact us.