The recent BFA Annual Conference brought together franchise leaders, innovators and future-focused brands from across the UK. The Xplorer Group team attended to explore the latest thinking on sustainable growth in franchising, discover new insights into AI and data-driven customer experience, and connect with inspirational peers.
Our team found the event highly motivating as discussions highlighted new opportunities emerging for prospective franchisees. Delegates gained insight into how technology, best practice support and responsible franchising models can help ambitious entrepreneurs build resilient, scalable businesses.
Below, members of the team share their key takeaways and thoughts from the day.
Stuart Harley, CEO comments, “Back from the BFA Annual Conference and it was the best yet. The speaker line-up felt truly relevant, with experts who have delivered real results and shared practical insight. The networking was excellent, creating valuable conversations with franchisors and suppliers who were open about their challenges and successes. I have returned with a focused list of priorities, including strengthening recruitment, enhancing franchisee support, and refining our marketing. A brilliant event that continues to raise the standard in franchising.”
Richard Davies CFE, QFP, Global Brand Recruitment Director, added:
“Attending this week’s BFA conference gave me valuable insight into how AI is reshaping franchising. I saw firsthand how intelligent reporting can enhance franchisee performance and profitability. It was also clear that recruitment is evolving, shifting from traditional portals and shows toward data-led, results-focused approaches that attract stronger, better-matched candidates.”
Reflecting on her experience, Gina Anderson, ComputerXplorers Franchise Manager, said:
“My first experience attending the BFA Annual Conference has been hugely inspiring. I’m leaving the event full of energy after connecting with so many wonderful Franchisors who have kindly shared their business insights with me, particularly around the rapid trajectory of AI focused businesses that are embracing the way we utilise the relationship between data and AI to enhance customer experiences and business efficiencies. Thank you to the BFA for hosting such motivating and visionary keynote speakers. It’s been a true celebration of the future in Franchising!”
This year’s BFA Annual Conference reinforced why franchising is a thriving opportunity for ambitious entrepreneurs, offering practical support, innovative strategies and connections that can help franchisees and brands achieve long-term success. Find out more about franchising here.
