New to the world of franchising? Ever wondered what goes on at a franchise’s annual conference?
At ComputerXplorers, our annual conferences are an opportunity for our entire franchise network to get together in person, along with the head office team, to celebrate individual and brand-level successes, exchange ideas and learnings, discuss future plans, and bring new innovations and improvements to the franchise.
This reflects the collaborative and supportive nature of the ComputerXplorers network and acts as a physical manifestation of the franchise’s culture for encouraging innovation, idea generation and blue sky thinking.
The day often kicks off with an introduction from the CEO and team, with a recap of the objectives for the year, how and if they have been achieved and the roadmap for the future of the brand – from new objectives for the year ahead, to the five year plan and the brand’s overall vision and ambitions.
A marketing update is also given on the success of campaigns and resources launched in the previous year, as well as plans for the year ahead and involvement required from franchisees to make them as successful as possible. This gives the network renewed focus for the year ahead and clear targets to achieve.
Brand partners and conference sponsors also are invited to participate in the day too, to showcase new technologies, systems and software, and provide advice and guidance to franchisees on their specific subject areas, through group presentations or round-robin style workshops peppered throughout the day. For example, the British Franchise Association (BFA) presented to the 2024 ComputerXplorers conference to talk through the benefits of BFA membership and to gather feedback from franchisees on what more it could do for them.
Another important element of the conference is building in time to discuss challenges that have arisen, new ideas for consideration and feedback from groups such as the CAG. This is a great forum for franchisees to shape the future of the network and use their fellow franchisees to problem-solve challenges, leaning on the experiences of others to help build their own businesses.
Our franchisees often relish the conference day and find it a rewarding and motivating date in the calendar to build rapport with fellow franchisees and ensure they can share their feedback and experiences, to help build the brand together in a positive and exciting direction.
Plus it isn’t all work and no play – there are plenty of opportunities throughout the day to network and catch up with fellow franchisees from all areas, not to mention some much needed coffee breaks, lunch and a celebratory dinner in the evening to bring the event to a celebratory close.
For more information about becoming a franchisee, get in touch.
